** Track Competitor Advertising **

How can I track competitor advertising and how much they spend?

[jonny123]

I would like to track competitor advertising and determine their advertising expenses. How can I do this? Is there a tool that I can use?

[Marketing Guy]

There are press review type services that will send you information relating to a specific subject mentioned in the daily press (offline stuff).

Don't recall how much it costs, but companies tend to use it to track any mentions of themselves in the press, so you could use it to track competitors and guestimate advertising expenditure if they are advertising.

But given there are a million and one ways to advertise, it's hard to track everything and any figure you put on it will most likely be a guesstimate in most cases.

If you are really bothered about what they spend, then why not just phone up and ask them? :)

Scott