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What <h> should I use for various parts of my pages?

What are best SEO practices? Also wondering about spider-friendly doctype

         

roldar

7:08 am on Feb 4, 2005 (gmt 0)

10+ Year Member



I've never given much thought to SEO before, but now that I'm making a few site templates I figured I should do some things with it in mind from the very start.

I have an image logo at the top, then below that I have my site's slogan. Should I just incorporate the slogan into the picture?

Below the picture is my slogan, currently a <h1>. The more I thought about it the less I thought it should get this kind of weight, as it will be on every page. Wouldn't it be best to have each article title a h1, article links on the sides h2 or h3, and the text of the article a p?

Can anybody give me some definitive SEO best practice for using headers in these various locations? Maybe I should make the text of my articles h3 so they'll receive more attention? With CSS I could write the entire article as a h1 and just turn down the font size.. but I would imagine this isn't a very good practice.

So here's my current thinking:
Slogan added to logo picture, no text at all
h1 for the showing article's title
h2 for <a href>'s to my other articles on the side
h3 for?
p for the text of the showing article

Also, what is the best practice for doctype? I've seen conflicting suggestions on what to use, and I'm afraid the wrong one will cause problems. I currently use:

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">

Along the same lines, what should be used [if anything] for the meta content type? I'm currently using this one, which I found other sites using:

<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

For some reason spiders haven't been indexing my site and I'm wondering if my doctype or meta content type are responsible. They never get past my index.html.

tomda

7:50 am on Feb 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not a professional, but let me post some advices...

Do not put your slogan as a picture. If your slogan has the main keywords, than it shoud h1. If not, change your slogan.

Try to use as much h tags as possible.
I think if it would appropriate to have your main slogan as h1 and why not a sub-slogan with specfic keywords related to your content as a h2.

Then h3 could be related link or link of your main menu.

Text should be p. May be someone else could tell us if using h tag for your text is a good approach. I personnally think that text should a p tag.

Finally, regarding the fact that your site has not been crawled, I have no idea why bots stop at your index page.