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[webmasterworld.com...]
Brett's 12 month guide will also give you some great starting pointers:-
[webmasterworld.com...]
What are some other ways I can "advertise" my site without paying any $$$? Thanks...
Inbound links from authoritative sites within your niche will bring you high quality traffic and help your search engine rankings.
Inbound links from any other site will help in your search engine rankings although bring you little traffic of real value unless your site is ultra-generic.
Anchor text is a big factor in all SE's at the moment. Have a search on Webmasterworld for hundreds of threads on that topic. You might also want to have a read through the library in the Link Development forum [webmasterworld.com].
TJ