Is bigger better?

Or should I stay small?

[hdpt00]

I am currently having hundreds of articles outsourced for some new sites I want to start. All these sites fit into a general topic of widgets, but other than that are not related. For example, swimming and football are both sports, but are not really related.

Now I was thinking that I could either keep the 50 or so microsites the outsourced articles will produce or combine them into one site. The benefits of the microsite are that if one is doing badly, another might be doing well. With a large site, I would like to establish it as a leader in the field of widgets. However, since a lot of the income is dependant upon AdSense, become a leader in the field might work against it if a lot of the visitors are repeat visitors and get banner blindness.

Now my ultimate goal would be to make a really huge content site and become an authority site for widgets, however, is it worth the risks and time (301 redirects from the 5 or 6 microsites I already have to the larger site to avoid duplicate content)?

Any advice would be greatly appreciated!

[Matt Probert]

With numerous separate sites, do you not have the expense of registering domain names? While with just one site you would only have one.

With your example of football and swimming, one could have a single "sport" site, subdivided into separate sports: football, cricket, swimming, polo, golf, curling. I should see no need to make separate sites for each sport.

Matt

[Mark_A]

hdpt00

there has to be a better way to look at this because size is relative.

What is a market and what is a niche depends on where you are looking from and how you define each.

How about comparing each microsite with its competitors and deciding if its viable in that light. do they sell things for example other than adsense and if so are they viable against their competitors. How wide are their competitor sites?

a thought only hope it helps