Forum Moderators: phranque
ContentMaster: One or more large content sites which you run, little or no SEO, you have faith that if you build it... google will find it.
HerbalViagraMaster: Fake site with email sign-up... use this to spam my inbox with crap
HobbyMaster: You make your site for fun, if adsense gives you a few dollars a month... thats paying for hosting.
I think there are still a few more types out there :) - I'll confess then.
I'm a contentmaster, I make my site concentrating only on the content, never did serious seo and never will. I'll leave the search engine wars to the big boys, my site will have awesome content whether its at the top of google or the top of yahoo... either way my visitors will return.
ContentMaster: One or more large content sites which you run, little or no SEO, you have faith that if you build it... google will find it.
I guess this is me, but I don't worry about the Google part of it.
I spend my time marketing it the old fashioned way - advertising, trade shows, phone calls, e-mail.
I'm not making a living at this - yet. That's next on the agenda. I won't use AdSense, and none of my clients paying or otherwise have any interest in SEO (I have some sites which are for non-profs - these I run for free, donating my time and efforts and sometimes money because these are non-profs whose portfolios I personally believe in and support - so that's another one maybe? Donate-a-master!)
I still think it's too much fun to be called work.. even when there's too much work to have any fun. SEO, serps, spiders, apache,... Who has time to master all of it?
I think, perhaps in a corporate environment I could be a decent webmaster - one who would gain a vast array of knowledge and experience. If I even had a few good books at my disposal I might not have run across WW at all. We'll ok, maybe not.
Here I am, literally having sprung up out of the wild to become a webmaster. I'd really rather be playing my drums. That's what I was doing when they captured me... someone help me get out of here.
That means that my site is a profitable niche site - I just don't bother with the ups and downs of the google cycle - over the past two years my site has been at various times number 1 in its niche and at other times several hundred down. But even so, its always been on the first page of ninemsn or msn and I've used overture and adwords to keep it going strong. Also many customers have come to the site through email links - I don't seek these out but obviously people email there friends about the site. So it might be that its not the site itself that sells but rather its the product.
Sometimes it seems to me that webmasters can't see the wood for the trees - if I was selling something that 300 other sites sold then I would have to compete on price only or use cute images or tactics to sell. But if you get a good product and give honest service then your site can be profitable even if it is just a boring frontpage site.
nobody in the company except himself (myself?) thinks that structured design, corporate identity and consistency in different media (print ads, letters, webpage, offers, invoices) is any good. The sense for marketing and/or advertising has not been understood.
The "yes, the webpage looks OK but why are you spending so much time on it" syndrome. The "do we really need to pay for AdWords - our customers know us" syndrome. The "I need this completely unimportant stuff which will cost you a full week of your time RIGHT NOW and just stop doing that webstuff instead" illness.
The "yes, every NEW customer we had no business with before comes from the web for more than 18 months now but this surely has NOTHING to do with all the work you put into our website" litany.
Been there. Still am.
You might also call me a CommissionMaster. Working as a CorporateMaster on commission gives you a unique single-minded determination that can drive a person to almost take over the company via the Website and Intranet. We webmasters hold A LOT of power in the right company.