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Subdomain, Subfolder or ccTLD for International?

Breaking into the Korean Market

1:24 pm on May 1, 2015 (gmt 0)

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We are going to be having our website translated into Korean and I am wondering the best way to market to Korea with our website? Right now we are strictly domestic but with the new Korean translation, which is the best route to take? I know Google isn't big there, Naver is.

Sub Folder - Seems that you would pass all authority onto it?
Subdomain - Easier to implement?
New .kr ccTLD - No authority passes, but better ranking in Korea?

Seems a lot of our competitors go the subdomain route, but not sure if they are doing it because it's easier to manage?

Any idea what the best approach would be?


1:26 am on May 6, 2015 (gmt 0)

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WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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If it's a site focused on the local market a ccTLD is the recommended path to take in Korea.