Web Searches Getting More Compex

DMNews Article

[sem4u]

Nearly 33 percent of a sample of 2 million Web searchers monitored in the past two months used two-word queries and 26 percent used three-word queries. Nineteen percent searched using a single word, and searches using four to seven words made up 21 percent.

[dmnews.com...]

[pleeker]

This is good news for web developers and SEOers. The more educated Joe User is on how to search, the more likely Joe User has a successful search -- that makes Joe User happy, and makes the owner of the web site(s) he found happy to have a new customer.

We're taking a much more proactive role this year in not only educating our clients more about how search engines work and how their web sites can be made more SE-friendly, but also about educating Joe User how to better find what he's looking for. I always scoffed or chuckled whenever I saw books or pamphlets about "How to Search the Internet", but at this point, it seems clear that those are necessary reading material for a lot of "average" Internet users.

[dnimrodx]

This is also interesting,

For example, Google's broad match option will match keywords with misspellings and different word order. In October, Google expanded its matching to include related searches. For example, an advertiser bidding on "cashmere sweater" could be broad matched to "cashmere turtleneck."

and was found in the same article provided by sem4u.

I always scoffed or chuckled whenever I saw books or pamphlets about "How to Search the Internet", but at this point, it seems clear that those are necessary reading material for a lot of "average" Internet users.

I absolutely have to agree with you.