Product Improvement Surveys on leaving website

Anyone done this

[transactiongeek]

I am setting up a popup window which will come into focus when someone has left my website. It will have a quick survey as to why the person did not purchase..

Has anyone done this? If so, what sort of experiences / issues did you run into and how did you solve them?

If you want the javascript, sticky me or ask me to post it in here. It's pretty smooth but requires frames (can't seem to get around that..).

[henry0]

well if I did not purchase
I do not see myself hanging around

why will I help you?
give me a good reason and perhaps I will

Hope you understood; nothing personal here just acting :)

I would add some sort of incentive or x-tra discount to retain people and trigger an answer

[transactiongeek]

Good point. However, it is just a popup window and each button says "select and close window" and there is a message which says "window will close after this selection". They're going to have to close the window anyways, might as well answer a 10 second survey first.

More about my popup survey:

The first option says "I will come back later and buy this product", so if they click that I am pretty sure I can safely ignore it.

After that I list a few things like:

1. I am never going to buy a widget, this or anyone elses
2. The widget you are selling did not have a dohickey.
3. The website did not seem secure
4. I would like a trial widget before purchasing.

My thoughts are that if people are selecting a certain option most of the time I will change the product copy / offering.

For example, if they select item #1, then I'll try to optimize on different keywords / change my marketing scheme (yes, I correlate the survey with the referer URLs)

Obviously not everyone is going to fill it out, but I hope that I'll be able to get a better sense of what's going on in people's minds.

Hopefully as I change things, people will stop selecting that item and I can modify the survey / address other issues that are being selected.

[henry0]

I understand better and do think it's a good marketing/commerce idea

might even still it from you!

regards