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Ads served remotely and trankings

         

sweetberry

11:41 am on Jan 26, 2004 (gmt 0)

10+ Year Member



Hi

Can anyone tell me how does the presence of advertisements that are served up remotely by a third party affect search engine rankings? Can the spiders "see" such ads?

Thanks

vrtlw

12:32 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



Most likely,

<a href="slowserve.com"><img src="http://www.slowserve.com/image001.jpg" border="0"></a>

is very identifiable from a search engine perspective. Maybe not now, but perhaps in the near future, penalties for affiliate programs (specifically ones that have a heavy page presence) *could* be applied.

There are a couple of ways around this.

1. Host the images yourself and use a server based redirect to point the click in the right direction (301, 302, jump.cgi)

or

2. Host the images yourself and use javascript to redirect.

Note: Both methods most likely will mean you will lose the ability for the ad network to place a cookie on your visitors computer AND/OR your impression statistics could be inacurate (although it may be possible to also do an image redirect). In all cases you should check the terms and conditions of the ad network concerned.

sweetberry

4:45 pm on Jan 26, 2004 (gmt 0)

10+ Year Member



Thanks VRTLW,

I'm a bit of a novice so excuse me if I am asking something very basic but does that mean if I use javascript to pull the ads in from an adserver then the search engines won't be able to spider the underlying ad content?