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US Search Share December 2011, Google 65.9, Bing 15.1, Yahoo 14.5 pct

     
12:31 pm on Jan 13, 2012 (gmt 0)

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US Search Share December 2011, Google 65.9, Bing 15.1, Yahoo 14.5 pct [comscore.com]
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 65.9 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in December with 65.9 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 15.1 percent (up 0.1 percentage points) and Yahoo! Sites with 14.5 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

1:04 pm on Jan 13, 2012 (gmt 0)

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In other news, Myspace has more traffic than google+ and pinterest is growing like crazy!

Glad to see Bing growing though! They're obviously doing something right.. Bing's combined search percent/count since re-launch is a pretty amazing figure.

Just wonder when MS will have their costs under control..
1:48 pm on Jan 13, 2012 (gmt 0)

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By those metrics Google has a greater increase in everything compared to all the others. This is not good news. And as far as I know, Microsoft is spending gazillions in promoting Bing just to tread water. What happens when the spending stops? Not good, not good at all.
2:24 pm on Jan 13, 2012 (gmt 0)

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Many of the G+ gripes started just recently: it'll be interesting (to me) to see how much search rolls over from G to Bing (if any). The NIMBY effect.
3:29 pm on Jan 13, 2012 (gmt 0)

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With Google's latest debacle.... I mean update, I see this changing dramatically in Bing's favor during 2012.
6:38 pm on Jan 13, 2012 (gmt 0)

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any gain for bing and yahoo is great news
6:43 pm on Jan 13, 2012 (gmt 0)

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Although Google is at 65.9 pct, you have to consider that the combined share Bing is accounting for almost 30 pct of search share, according to comScore's figures.
5:19 am on Jan 14, 2012 (gmt 0)

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Microsoft is spending gazillions in promoting Bing just to tread water


And yet I see Google ads everywhere, even on my own sites, and very few Bing ads. Paying more for adwords campaigns because Google is your competitor even on non-internet subjects is... frustrating, given they own the adwords platform.
2:27 pm on Jan 14, 2012 (gmt 0)

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Fascinating. Could this be the year that Google begins to lose dominance in Search? Then again could a falling market share in Search be a positive point in any anti-trust actions?

Regards...jmcc
2:39 pm on Jan 15, 2012 (gmt 0)

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Instead of a search for information, is Google becoming a search for popular people who have opinions?
12:44 am on Jan 17, 2012 (gmt 0)

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I don't think Bing is the solution to end Google's dominance.
6:09 am on Jan 17, 2012 (gmt 0)

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they don't have to be, they just have to take enough of googs bottom line until they start to bleed themselves.

They are still a one trick pony no matter how hard they try not to be.
5:28 pm on Jan 17, 2012 (gmt 0)

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Google stopped being a search engine company years ago. They're an advertising agency that offers a free search engine as a way of driving traffic to their ads.

Google understands that. The sooner the rest of the internet understands that, the sooner we can get back to having real, useful, search engines again.