Ads in page content?

new annoying advertising technique

[timchuma]

I checked a site I regularly visit and found they have implemented a new system for ads that actually highlights words in the actual page text and makes them look like links for the site, but they show up as ads when you mouse over them.

I can't think of anything else that would make me want to stop using the site more than this.

Thanks.

[jbinbpt]

Welcome to Webmaster World......

This sounds like something M$ talked about a couple years back. They were trying to call it a service........

[kanetrain]

Sounds like what trafficlogic claims to do (can anyone confirm that?)... could you PM me the link to the site that you are seeing the ads on? I would love to take a look. Sounds annoying for users...anything that pisses users off is generally a bad idea.

[Shannon Moore]

Actually, it sounds like what some of the parasitic ad applications do. I'd run Spybot, Ad Aware and whatever else you have in your arsenal to ensure there are no parasites/hijacker apps installed that are actually causing pages to render that way.

Some of them are sneakier than others, for example throwing ads randomly rather than on every page or every other page or site you browse to. Some target only certain competitors websites (like getting an ad for Company X when you click away from Company Y, both of whom are in the same market), etc.

[timchuma]

I have checked the site in question and found out that they are using something called "context hyperlinking" for their advertising, anyone heard of it?

It has got even worse now as it seems every second word has has a mouse-over ad on it from the site.

Thanks.