Mailing lists

How valuable are they?

[justraquel]

I know consumers hate when this happens...but I have a strong suspicion that there is a lot of money to be made by selling your mailing list.

Is this true?

Can someone shed some light on how this is done?

[bill]

Did your mailing list members agree for you to share their information with third parties? If not you could be asking for trouble.

[piatkow]

What is valuable to me is my customers' trust and good will. The mailing list is simply a tool for maintaining this.

[BeeDeeDubbleU]

Can someone shed some light on how this is done?

Since you are asking, presumably you want to do this?

Speaking as a consumer myself, if you do sell the list I hope you have agreed with your clients that you can do so. If not I hope you get caught and pay the penalty.

[celgins]

I'm sure there's some money to be made in selling mailing lists, but there are also stiff penalties if your mailing list members are not aware of it.

I specifically state in my privacy policy that email addresses will not be transmitted or sold to third-parties.

I did that for a reason.

[physics]

You'd probably be better off figuring out how to monetize it more yourself (i.e. accept ads for your newsletter, add affiliate links, etc).