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Internet advertising revenue, fueled by increases in classified ads, lead generation and display advertising, grew by 35 percent last year to $16.9 billion.
In the fourth quarter alone, $4.8 billion was spent on online advertising, a 33 percent increase over the same quarter a year earlier and the most for any quarter, according to a report by the Interactive Advertising Bureau.
The jump in revenue caps a 10-year span in which the Internet sector has gone from $907 million, or less than 1 percent of all advertising, to 5.9 percent of the $286 billion spent last year by advertisers.
Internet Advertising Revenue up 35% to $17 billion [sfgate.com]
33% more revenue, x% more publishers who make a lot less per ad = 333% proft increase for advertisers I bet.
More advertisers mean a bigger pie. How big a slice any given publisher earns depends on competition and the demand for the individual publisher's ad space. (That's as true online as it is offline.)
Yeah! The goal for all of us should be to grow the pie size!
Personally I want that pie to be larger than all other types of media combined within 10 years!
It will be easier for us all if the pie gets much larger!
We can't compete in certain traditional sectors.....we need those folks in those sectors to bail out......then the Internet pie is all we have to battle over :)
We can't win the advertising war on their battlefield......we have to make them play on ours!