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Forum Moderators: phranque
Yes you might be able to manipulate high rankings in the search engines, but how will that benefit you if visitors immediately turn off?
A web site that offers real value to readers will market itself through word of mouth (remember how Google spread so fast?).
I caution you, don't be blinded to the wood by the trees.
Besides the fact that all-Flash or Flash navigation makes it difficult if not impossible for such a site to do well in search engines, both of those present usability issues as well. With your pretty Flash navigation, I can't open a link in a new tab or copy a link. With your all-Flash site, I can't bookmark a specific page, I can't increase (or decrease) the font size. Screen readers probably have issues, too.
I have trouble imagining anyone leaving a site because it doesn't use Flash, but I can imagine lots of people leaving a site because it uses Flash badly. You have to be familiar with the issues and know when and how it's appropriate to use Flash.
So yeah, as georged said, the sentiment is fine, but the example is not. A web site that is focused on its readers will either not use Flash, or will use it appropriately and only to enhance the site.