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Researchers Track Down a Plague of Fake Web Pages

     
12:00 am on Mar 21, 2007 (gmt 0)

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NYT
By JOHN MARKOFF
March 19, 2007
[nytimes.com...]

"Tens of thousands of junk Web pages, created only to lure search-engine users to advertisements, are proliferating like billboards strung along freeways. Now Microsoft researchers say they have traced the companies and techniques behind them. A technical paper published by the researchers says the links promoting such pages are generated by a small group of shadowy operators apparently with the acquiescence of some major advertisers, Web page hosts and advertising syndicators."

[cs.ucdavis.edu...]

. . .

"The Microsoft research findings . . . determined that much of the spam ad traffic was being funneled through the Internet addresses of just two Web-hosting companies. Phillip Rosenthal, chief technology officer of one of the companies, ISPrime, an Internet services company based in New York, said the activity had been traced to a single customer and violated the company’s acceptable-use policy. He said the company’s relationship with the customer, whom he would not identify, had been severed after the company was notified about the Microsoft paper by a reporter."

2:54 am on Mar 21, 2007 (gmt 0)

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It will be interesting to see what sort of backlash there is against web spam, ppc parking pages and the like over the next year or so as the media and public begin to "discover" what it all is.

Many affluent towns pass "billboard" laws to keep signs small and billboards off the street, this is usually done in response to resident complaints. The FCC (in the US), regulates the content of commercials on television and radio.

One can't help but wonder how long till the cries of web surfers unable to find anything but MFA's and PPC parking pages results in the government attempting to "clean things up"....

M

2:59 am on Mar 21, 2007 (gmt 0)

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