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Internet firm Google has again pipped Apple to the top spot in a global brand ranking that also sees YouTube and Wikipedia debut in the top five, a survey showed on Friday.
The annual survey by online branding magazine brandchannel.com often throws up controversial results, such as in 2004, when Arabic TV station Al Jazeera was named the world's fifth most influential brand.
This year the 3,625 branding professionals and students who voted have again surprised, awarding upstart firms star status when asked: "Which brand had the most impact on our lives in 2006?".
YouTube and Wikipedia Are Top Ranking Brands [today.reuters.co.uk]
The regional results are interesting. I wonder why Bimbo hasn't introduced its bread in the U.S.?
Clearly, a lot of time was spent there by a lot of people. Most probably didn't find it a life-altering experience, though. Then again, neither is drinking CocaCola, which certainly ranks as a top brand.