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Google Inc. has increased its share of the U.S. Web search market to 47.4 percent with a gain of 0.4 percent during December, while No. 2 ranked Yahoo Inc. also edged higher, a survey said on Monday.
Web audience measurement firm comScore Networks Inc. said No. 3-ranked Microsoft Corp.'s share slid 0.5 percent to 10.5 percent of U.S. Web searches while IAC/InterActiveCorp's Ask.com's share dipped 0.1 percent to 5.4 percent.
Google has gained share in 16 of the last 17 months in the United States, the world's largest Internet market, according to comScore data.
Google, Yahoo Gain Share In U.S. Web Search Market [today.reuters.co.uk]
.. Not really, if you look at the top 100 of worlds most popular websites, Google search is up there for most of them, e.g. google.uk google europe, google brazil etc.
I do however, believe Baidu.com search is more popoular than Google/Yahoo some days. Their rank is 4th in the world, mostly all Chinese surfers according to Alexa.
But yes - Google's market share is more dominant in many european countries, often with Yahoo in third.
To identify legitimate searches.
Searches that should not be counted in terms of 'market share' are normally done by webmasters trying to find where they rank for several different terms.
This could account for quite a number of searches if each serps page is counted as a seperate query or contained within the same original query.
Added on top of this there are millions of automated queries - are these adequately discounted by those measuring the data? Likely not and therefore it is extremely hard to quantify.