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Can I re use a domain I have previous 301'd to another domain?

i have stopped the 301 redirect for a few months now

         

centime

12:21 pm on Jan 10, 2007 (gmt 0)

10+ Year Member



Hi Guys

I 301'd a domain that I decided not to develop earlier but after a while i've concluded that the one i decided not to develop is a better domain name than the one i did develop,

Anyways, I now want to reverse and transfer my developed site to the site i'd earlier 301'd

Largely because of better information about keywords, SE behaviour, user behaviour etc etc

Will the SE's ignore the site, is it better to use another extension of the same domain name, say a .info instead of a .org, the .com is unavailable but unused

Quadrille

9:47 pm on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Depends how long ago you did the deed.

plus you lose something everytime you move a site; one of the most effective forms of SEO is to leave domains alone ;)

With the greatest of respect MAKE YOUR MIND UP!

If you are determined to go ahead,

Set up a 301 forward from www.domainB.com back to www.domainA.com - ie reverse the 301

Immediately remove ALL content from domainB.

Test it, by trying to reach any page on domainB, which should end up at identical page at A.

Set up a reader-friendly and useful 404 page on the new domain to catch the stragglers.

DO NOT do any major restructuring at the same time; give the site time to bed down and be recognised by Google.

This will take time, depending on your frequency of spidering. If you try to rush it, you could end up with a new site / sandbox problem for many months.

While you wait, keep adding and growing the new site; and start writing to key linkers asking them to update. Don't worry about all.

Google listings will be off for a while, but if the 301 works, most people won't even notice.

Toolbar page rank will be off for months, but that does not matter.

Having planned all that, the best advice is DON'T DO IT, unless absolutely essential. You WILL lose ranking seriously for a while; you WILL take ages, with lots of link building, to reach the heights you had before.

If you surrender the old site too soon, or lose the 301, or access, you could be treated as a new site for about a year.

Changing domains is very rarely worth it for an established site, and pointless for a damaged one (the damage will go with it).

Good Luck! :)