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e-mail marketing, process and advantages

to discuss the best processes in email marketing and the softwears used

     
11:54 am on Dec 6, 2006 (gmt 0)

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Hi, i have a website for travel information and reservations. i was thinking of employing e-mail marketing to reach a larger customer base but am not sure how effective a method this is. can someone explain to me the best possible way of going about this and what softwears will be used for the same? i want to abvoid spaming.

thanks
natasha

12:40 pm on Dec 7, 2006 (gmt 0)

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In place I would suggest to start a blog with specific niche content as I doubt most of the people will consider it spamming unless you have good subscribers base or you implement permission based email marketing system.
7:46 am on Dec 8, 2006 (gmt 0)

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thanks etechsupport for the advice but i dont think i am totally clear about what you mean. are you saying i can send blogs out to people as a link or something of that sort? and permission based emailing would mean the customers subscribe to receiving my emails right, the RSS system? and what technologies would these methods use?

thanks and regards
nat

 

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