Forum Moderators: phranque
I have heard that it's impossible to know the exact figure of potential SE traffic for a keyword. For instances, knowing how many people searched for blue widgets.
My clients site is very popular, and has a well known trademarked, acornymed name.
So when you place the acronymed name in the SE (like:U/P/S) the first 10 results cover the SE's entire front page all belonging to my clients domain.
It would be fair to say 99% the people searching for my clients acronymed name will make it to the site.
That being the case I have been trying to figure out how to use keyword suggestion, wordtracker and our Webtrend numbers to come up with some sort of formula to figure exact steps to generate all potential keyworded visitors for a certain keyword.
The keyword brings in about:
40,000 visits every 3 months for this acronymed keyword.
188 = WordTracker Count
3005 = keyword suggestion
What do you think, am I on to something? Is there a formula in the making here? Do I need more data? Am I making any sense whatsoever?
[edited by: Dabu_The_Dragon at 10:08 pm (utc) on Nov. 3, 2006]
>The keyword brings in about: 40,000 visits every 3 months for this acronymed keyword.
>Am I making any sense whatsoever?
Not a lot IMHO!
So, people searching for your client find them....well that is a start, but, not much of one!
Marketing is about finding people who are NOT searching for your client's name (but something related)!
To increase sales you need to find the 10 to 100+ search terms that are most appropriate...then fill the SE results with your clients pages.
When you achieve this, you will be called a spammer....live with it, you did your job exceptionally well! :)
You are so right. I don't know what I was ever thinking. lol. Funny stuff.
That's why I love this place. Even when a person gets spaced-out there is always somebody to reel them back. Thanks again.
He's trying to come up with a rule of thumb to relate WordTracker and Keyword Suggestion results to actual traffic.
Given that he has the WordTracker and Keyword Suggestion numbers, as well as his web site stats for his name, he wants to come up with a forumula. With the formula, he can explore other keywords and estimate what kind of traffic he might get on those other keywords, to see which ones might be worth working on.
I think you could do that, but I think you would need data from a decent sampling of websites, in different positions. Measuirng the traffic received from each of the 10 positions on the first page for your site wouldn't do, as it doesn't represent the usual case where you will only have 1 or 2 positions on a page. (It's unlikely you are going to have all 10 for anything but your name.) You might then be able to derive a formula by statistical means.
Of course, this is what Alexa attempts to do. We all know how accurate that is...
I don't think that Google's Suggest Keyword tool is useful for this. There seems to be a common misconception about this. Suggest's numbers do *not* represent keyword popularity. Apparently they don't (directly) represent number of result pages, either. Not sure WHAT they mean, but the definately aren't keyword popularity in search. Might be some measure of popularity in indexed pages. Try it, and see if the numbers make any sense for search popularity - they don't. (You have to drill down to specific, multi-word keywords before this becomes obvious.)
That is exactly what I thought I was trying to say. And the reason I came to the conclusion is because my client is an International company. The name branding is kinda like 'coke'. Where people in Japan would write as such, as opposed to in their native language.
I'll definitely use what you suggested and come back with a better analysis of the situation.
Thanks.
