Welcome to WebmasterWorld Guest from

Forum Moderators: phranque

Message Too Old, No Replies

Edelman Apologizes for Walmart Splog

4:31 pm on Oct 23, 2006 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
votes: 15


In a rare mea culpa, principal Richard Edelman apologized publicly for the "error in failing to be transparent about the identity of the two bloggers from the outset. This is 100% our responsibility and our error, not the client's." The bloggers were freelance writer Laura St. Claire and Washington Post photographer Jim Thresher, as first reported in a BusinessWeek story.
1:47 am on Oct 24, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Feb 11, 2003
votes: 0

"One of the challenges of being a pioneer is you are the first in line to catch the arrows. The only way companies are going to learn what not to do is by someone else making the mistake first."

Yes but when your one of the writers of the code of ethics you would think you would know them.

7:34 am on Oct 24, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 11, 2005
votes: 0

I like the word 'flog' used to demonstrate the blurred lines between fake and real posts on blogs.

You really do have to have transparency wherever possible. I think this case could be useful as it highlights not only what is going on but also how not to do it.