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Edelman Apologizes for Walmart Splog

4:31 pm on Oct 23, 2006 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

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In a rare mea culpa, principal Richard Edelman apologized publicly for the "error in failing to be transparent about the identity of the two bloggers from the outset. This is 100% our responsibility and our error, not the client's." The bloggers were freelance writer Laura St. Claire and Washington Post photographer Jim Thresher, as first reported in a BusinessWeek story.
1:47 am on Oct 24, 2006 (gmt 0)

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"One of the challenges of being a pioneer is you are the first in line to catch the arrows. The only way companies are going to learn what not to do is by someone else making the mistake first."

Yes but when your one of the writers of the code of ethics you would think you would know them.

7:34 am on Oct 24, 2006 (gmt 0)

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I like the word 'flog' used to demonstrate the blurred lines between fake and real posts on blogs.

You really do have to have transparency wherever possible. I think this case could be useful as it highlights not only what is going on but also how not to do it.