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In a rare mea culpa, principal Richard Edelman apologized publicly for the "error in failing to be transparent about the identity of the two bloggers from the outset. This is 100% our responsibility and our error, not the client's." The bloggers were freelance writer Laura St. Claire and Washington Post photographer Jim Thresher, as first reported in a BusinessWeek story.
Yes but when your one of the writers of the code of ethics you would think you would know them.
You really do have to have transparency wherever possible. I think this case could be useful as it highlights not only what is going on but also how not to do it.