Forum Moderators: phranque
Would you consider selling your site? What is your asking price?
I dont want to put these people off (obviously) but what should I say? My revenue figures or relatively small, but the potential is huge, and the actual figures dont do the opportunity justice. The companies that want to buy my site are generally a larger site, and buying me would fulfill a specific need they have. Traffic numbers are respectable, but again, this stuff will snoball as time goes on. I'm not a store...users interact with eachother on my site. that's what i mean...as time goes by (as more users join) the site will grow exponentially.
My revenue figures or relatively small
That's their price.
but the potential is huge, and the actual figures dont do the opportunity justice.
That's your price.
You either meet somewhere in the middle or not - and that generally depends on how far apart you are.
Sounds like a community site. Bear in mind when selling community sites that they often focus around a central player. That can make the exit strategy very very tricky.
Be prepared to keep it and monetise it in other ways. Keep interested parties warm, but be careful to set your price and the minimum that you're prepared to walk away from it for.
That's the business perspective, but I want to give you another angle.
I have a friend that sold a website last year for a 6 figure sum. He was flattered that someone felt it was worth that much, and in truth he did well financially as it was over-valued. So he took the money.
He now regrets it, not because it wasn't a good deal (on paper it was a fantastic deal), but because he misses it. It was his baby and he absolutely loved working on it. And it was doing well enough to pay him a salary - nothing ground breaking, but he was paying the bills. Most importantly, he was really happy running it - the happiest he's known himself to be for a long time.
Aspects that like make these things very very hard to value, and that's why you need to give it a few weeks thought before you even start setting parameters.
TJ
Anybody who asks, "Want to sell that? What do you want for it?" without mentioning its value to them or their plans for it is probably just looking to buy something wholesale so they can sell it for retail.
