MySpace Trumps YouTube

#1 For Video

[trillianjedi]

Social networking juggernaut, owned by News Corp was the No. 1 video site in July, trouncing popular YouTube, seasoned Internet companies, like Yahoo and granddaddy media outfits, like Viacom.

This is pretty significant considering that YouTube and Google Video have gotten all the press when it comes to who's garnering the biggest video-viewing audiences.

According to a new video report that comScore Media Metrix will begin offering starting Tuesday morning, 37.4 million unique individuals watched a video on MySpace in July. All told, they collectively watched 1.4 billion videos.

Martketwatch Report [marketwatch.com]

[trillianjedi]

While I find these stats both frightening and fascinating, I don't necessarily agree with comparisons being made here.

YouTube has set itself up in such a position where media outlets are starting to use it as a platform. That's a major difference to the way that MySpace operates.

To put it another way, that the bulk of visitors watching a video on MySpace are doing so for social reasons (a friend referred them there or they're browsing). Someone is showing the user their content.

YouTube visitors by contrast are actively seeking their content. Now where have we heard that before?

I know which one I'd rather be advertising on...

[physics]

YouTube.com vs MySpace.com on Alexa [alexa.com]
Now I know ... Alexa traffic numbers are flawed and they're not measuring views of actual videos, etc. etc. but this says the opposite of what's claimed in the article so I'm skeptical. Especially when you consider, AFAIK, that everyone that goes to youtube.com goes to watch video while those who go to myspace.com go for various reasons.
Also, how long are the video segments that people are watching? I'd think it would be the total hours watched not the # of videos that really matters.
Looking at the 'streams per streamer' (if I'm reading this right) it looks like someone on myspace watches twice as many videos than someone on youtube, but perhaps the streams on my space are half as long on average(?).

[bwnbwn]

alexia is so far off any mark that if anybody can remotely use it for traffic is gone fallen off the cliff.

[goubarev]

I'll tell you what... out of 1000's profiles I seen on Myspace not a single time I wanted to see the video - I was forced to!... out few hundred times I've seen the video on YouTube 100% I wanted to see it...

[Swanson]

Bobbins. Absolute nonsense when taking into account content, usage and purpose.

[bcolflesh]

Laughable conclusion - I checked the comscore site so I could examine the actual way they gathered the data - but of course, they don't provide that data - perhaps you have to pay for it.

[graywolf]

If you go to YouTube under each video you'll find a section called "links to this video" the overwhelming majority of them are from MySpace profiles. I don't think I'd be too far off the mark saying most of the videos viewed on MySpace are actually embeded videos from YouTube.