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It can also be used to mean where you land after clicking on a search result or on some other link on some other website.
I dont think many people call the default/index/home page the landing page much do they?
As mentioned if you're doing an ad program, don't make the home page the landing page unless the visitor finds EXACTLY what the ad advertises. For example, if you sell green widgets, the landing page should be example.com/green_widgets.html, not example.com/ or example.com/index.html.