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Maximize profit(?)

Download vs View online

     
5:55 pm on Sep 8, 2006 (gmt 0)

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Hi!

I'm currently designing a web site for a book. The site will have about 250 pages. I am thinking of making every section of the book downloadable as a PDF-file on my site. But I'm not so sure if that's a great idea. I fear that people will just download all PDF:s, print them, and never return to my site (and click my ads) :(
Or will only a small percentage of the visitors bother to print the PDF:s? What would YOU do?

8:36 am on Sept 9, 2006 (gmt 0)

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Hi Nullmage,

is the book covering a narrow topic? or is it covering many sub-themes of a broad topic? ... if you can segment (identify with a specific demographic or interest groups within one demographic) out the various "chapters" of the book and attach some contextual advertising you may be able to realize revenue through the interaction of your user base with each downloadable chunk...(or page where the download is set up...)

Just a thought...maybe it will spur more ...

5:50 am on Sept 10, 2006 (gmt 0)

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I would put right in to html pages. PDF looks bad on online and a waist of time why would they download to print, they can print you webpage that looks good online and is easy to read. Put the book on cd and sell it on our site. Good luck
1:18 pm on Sept 10, 2006 (gmt 0)

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Thanks for the tips everyone!
1:43 pm on Sept 10, 2006 (gmt 0)

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If the intent is to have people visit your site to read your text, and hopefully click an ad or two, you most certainly do not want to give them an opportunity to read the content away from your site.