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Of course I want to keep my email out of the spam filters and into the inbox. I've heard rumours of software which will assess your newsletter before it is sent and make recommendations of changes you can make to copy and to HTML in order to reduce the chances of being flagged.
Does anyone have any experience with this? Any software/services you would recommend? Do they actually work?
Many mail servers use SpamAssassin or a spam filter system based around a similar set of rules. So if your newsletter passes SpamAssassin without warnings, it should pass many spam filters without problems.