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MySpace - Highest Traffic Site on Web

...according to HitWise...

     
5:55 pm on Jul 11, 2006 (gmt 0)

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According to hitwise - mysapce is now the #1 visited site on the web:
[foxnews.com...]

Online teen hangout MySpace.com ranked as the No. 1 U.S. Web site last week, displacing Yahoo Inc.'s (YHOO) top-rated e-mail gateway and Google Inc.'s (GOOG) search site, Internet tracking firm Hitwise said on Tuesday. Hitwise does not provide figures for the number of unique visitors to a site. MySpace, which dominates social networking on the Web, also gained share in June from other sites that aim to create virtual communities online for sharing music, photos or other interests, Hitwise said. MySpace captured nearly 80 percent of visits to online social-networking sites, up from 76 percent in April. A distant second was FaceBook at 7.6 percent.

Most other trackers and loggers put MySpace 4th or 5th at best. Some put it even lower. Alexa currently has it ranked 4th in the US and 5th in the world.

6:10 pm on July 11, 2006 (gmt 0)

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Ironically Foxnews.com is also owned by the same company that owns MySpace, Newscorp.
6:22 pm on July 11, 2006 (gmt 0)

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Wow, thats absolutely incredible. I don't follow that sector at all so it's an eye opener for me.

I remember thinking how in the world was that thing worth the $580 million price tag; shows what I know, with those numbers its looking awfully good.

6:54 pm on July 11, 2006 (gmt 0)

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Bebo, a much smaller competitor to MySpace (but i think bigger in the UK market), supposedly just turned down a $550M buyout offer from British Telecom.

This social networking stuff is absolutely blowing up. What's unclear is if you can actually make money from it.

7:00 pm on July 11, 2006 (gmt 0)

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Watch out for your children! MySpace is coming to get you!
7:09 pm on July 11, 2006 (gmt 0)

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One of the things that makes MySpace so valuable is that their target demographic is probably the hardest one to market to. Regardless of whether or not any conversions come of it, advertisers will still line up to buy that ad space.
7:13 pm on July 11, 2006 (gmt 0)

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> Online teen hangout

Can they really (still) be called a "teen hangout" when the likes of Hollywood uses the site as an advertising vehicle, and Neil Diamond pushes his latest album there?

<embarrassing confession>
When I was a teen, a few years ago, you could have caught me listening to Neil on a 1/4" reel-to-reel...
</embarrassing confession>

7:18 pm on July 11, 2006 (gmt 0)

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I think this "traffic" has become a HUGE issue for Google search: how much does Google include places like MySpace into its search results?

I believe that's a part of the tweaking of SERPS lately at Google

7:20 pm on July 11, 2006 (gmt 0)

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The MySpace story is incredible. I don't get it at all - there are a few half decent bands pages and that's about it for me!
7:54 pm on July 11, 2006 (gmt 0)

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>>>>> I don't get it at all -

I work at a business in a college town USA that has about 60 college students working there. They are on MySpace all the time at work, along with Facebook.

7:58 pm on July 11, 2006 (gmt 0)

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A co-worker who is in their early 20's was very upset to find out that I in my late 30's had a myspace account. As if he thought they had an age limit or something. I asked him if he had ever seen Logan's Run and he just gave me a blank stare...oh well, stinks to get old.
8:06 pm on July 11, 2006 (gmt 0)

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>>>>>>Watch out for your children! MySpace is coming to get you! <<<<<<<<<

Will somebody please think of the children!

8:36 pm on July 11, 2006 (gmt 0)

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Am I the only one who thinks MySpace is just 'Creepy' and 'Weird'?

...I'm a few years shy of thirty.

8:40 pm on July 11, 2006 (gmt 0)

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Is it possible to run a myspace campaign that produces decent conversion? Why would a company run the advertising if they didn't care about conversions? Branding?
8:44 pm on July 11, 2006 (gmt 0)

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Kudo's to those that deserve them, but am I the only one that thinks it's sad that more and more people are socializing on the internet?

How long before we all have implants at birth with pre-programmed friends?

A more educational & worthwhile site (such as Wiki) should more deservedly be #1 me thinks, but then I guess few people actually get what they deserve.

Some of my friends have a MySpace page, and whenever they mention it I give them the raised eyebrow.

[edited by: Chico_Loco at 8:45 pm (utc) on July 11, 2006]

8:47 pm on July 11, 2006 (gmt 0)

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Ironically Foxnews.com is also owned by the same company that owns MySpace, Newscorp.
thats true but I assume this information is correct.
8:53 pm on July 11, 2006 (gmt 0)

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But the socialising on the Internet is in addition to your real life friends. Last two days I've been talking through MySpace to bands and record labels in Oxford (UK), Malta, Italy, Belgium, and California. And I've got a band in my MySpace friend called "Buen Chico" - any relation Chico_Loco?

<edited>Hey, you me and Hawkgirl all share the same join date</edited>

[edited by: Iguana at 8:54 pm (utc) on July 11, 2006]

9:06 pm on July 11, 2006 (gmt 0)

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Originall posted by Randle "I remember thinking how in the world was that thing worth the $580 million price tag; shows what I know, with those numbers its looking awfully good".

Myspace would now be worth at $2-3 billion. I think its a lot of junk though. Its made up hundreds of thousands of crappy little mini personal sites (I guess they are blogs in many ways). I guess the traffic is the value here because the content is really awful.

9:07 pm on July 11, 2006 (gmt 0)

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myspace has a ton more traffic than facebook because facebook is exclusively for high school and college students. From an advertisers perspective, being able to advertise at very specific colleges is amazing and the conversions blow myspace away--especially when you're trying to sell things like posters or other items less than $100.
9:32 pm on July 11, 2006 (gmt 0)

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well, I'm 21 and I don't 'get' myspace, so its not just people over the big three zero.

A few of my friends have pages, which they think are cool, but if I were to start up my own website at www.myname.com with an interactive guestbook, forums etc, I'd probably be 'sad' or 'have no life', which makes me laugh.

Myspace has had a lot of free publibity here in the UK from some big names. On a 1.5 hour drive I think I heard a certain Radio 1 DJ mention it about 30 times, and how you could leave a message etc. No doubt people flocked to do so.

Still, they've got to be applauded as they seem to have come from almost nowhere.

9:40 pm on July 11, 2006 (gmt 0)

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Is it possible to run a myspace campaign that produces decent conversion?

No, not in my limited experience. I think there may be other attempts at that market in the future, considering that I may have a product that the kids will like.
9:49 pm on July 11, 2006 (gmt 0)

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You "twenty something"s might get MySpace a little better when you're "forty something" and maybe even better yet when you're "sixty something".

Just a thought.

10:54 pm on July 11, 2006 (gmt 0)

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Yahoo bought Geocities for $3.6 Billion in 1999.

I don't think that I need to say any more.

10:54 pm on July 11, 2006 (gmt 0)

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It's a good place to reconnect with old friends or classmates. Some of the blogs and pics are mildly entertaining. Occasionally, it offers good music to listen to for free.
11:18 pm on July 11, 2006 (gmt 0)

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< myspace has a ton more traffic than facebook because facebook is exclusively for high school and college students.

Actually, not anymore. They recently got into the enterprise market. Now, there's a number of big companies whose employees have access to a Facebook property.

The interesting thing is thing is that Facebook didn't do Bizdev through those companies to get permission, they just turned it on.

So now, if you have a @microsoft.com email address, you can sign up for a facebook account and connect with your coworkers.

11:21 pm on July 11, 2006 (gmt 0)

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Just because you may not see the pop stars there.

Don't think they are not there.

What you may think you see, is not always what it appears to be.

Many people in the music industry use it as a way to communicate with each other, in incognito.

I'm mates with one of them, who was a Brit Award winner one year and they love it, they won the best ****** solo artist.

So look again at what you see..

11:41 pm on July 11, 2006 (gmt 0)

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and geocities is still widely used and brings a lot of revenue, its also been used to upsell a lot of products and get people to stick with yahoo over google. in any case, that was the .com bubble and the valuation was made based on $60 CPM not $1/cpm.

What I think myspace really has going for them is all these TV stations that are pushing myspace so hard. I don't know if any of you guys watch TNT or USA, FOX, or several other networks. But a lot of the new and existing TV shows have myspace groups as their fan page, bringing in a ton of people who may not even care much about the social networking part of it.

As for the conversion, truthfully I was under the impression that social networking sites are ALWAYS geared towards branding. The average user views an insane amount of pageviews while logged in, so if you want to do branding this is definately an effective way of getting things across.

12:03 am on July 12, 2006 (gmt 0)

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I've never heard of it before. And taking a first look, I can't actually understand what the purpose of the site is. Clicking browse just spits up a set of pictures of desperate-looking women and goths. Clicking blog just asks you to register. Groups just looks like a big set of personal homepages from the mid-to-late nineties. The film section looks like any ad-laden review site.

So I have to ask someone in the know. Why do people make their way to this site more than once? Is it like web hosting for the non-technical?

12:17 am on July 12, 2006 (gmt 0)

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Is it like web hosting for the non-technical?

yes

Also imagine a place where you can contact everybody in your industry, music scene, club, interest group, etc

Its not just about all those terrible personal websites that are there.

Its a one-stop contact mecachanism, for many in the various music scenes.

Personally I don't think they are doing anything new, but when a site brings together lots of old things, something new can be created.

I sound like an advert now, I actually do not like it at all, but there are lots that do.

[edited by: nicedude at 12:22 am (utc) on July 12, 2006]

12:19 am on July 12, 2006 (gmt 0)

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I get how Myspace works, but I just don't understand why people would want to become regulars.

If you sign up and join a few groups you can browse members, for example browing my local group I see loads of people I used to go to school with.

But then I could go for a walk and see loads of people I used to go to school with.

Long term I just don't think this sort of site can survive.

Mack.

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