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Traffic Growth Curve

Can this be predicted?

         

ken_b

5:57 pm on Jul 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I searched and couldn't find this issue.

I am wondering if there is a way to predict what the traffic growth curve will be like for a site.

Hopefully I can explain this clearly enough.

I'm not talking just about what an improved ranking can do for traffic, although that certainly would be a part of the issue.

Let's say a site has had a historic traffic flow that has reached 1,000 - 1,200 uniques and 6,000 - 7,200 page views per day as a base level.

Traffic increases to perhaps 1,200 - 1,500 uniques and 7,200 - 9,000 pages for a couple months.

Then it goes to 1,500 - 1,800 uniques and 9,000 - 11,000 pages.

So we've got ...

1,000/1,200 Uniques & 6,000/7,200 pages
1,200/1,500 Uniques & 7,200/9,000 pages
1,500/1,800 Uniques & 9,000/11,000 pages

That's a pretty decent growth rate, at least it seems so to me, but can it be sustained? At what point in a curve is growth likely to slow down or level off?

Or is it even possible to predict this?

This is without a lot of "optimizing" on a day to day basis, so the basic site grows mostly because of new content on new pages.

TomWaits

6:53 pm on Jul 5, 2003 (gmt 0)

10+ Year Member



My experience is that it's an S on it's side, which is how many technology products grow as well.

3 points likely aren't enough to get a good enough idea of what your S will look like.

There's an acceleration of growth, then a deceleration of growth, and then somewhat of a flattening if you're in a niche, which many of us are. Just like the acceptance of cell phones, PDAs, etc.

One man's opinion and observations.

ken_b

10:12 pm on Jul 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thanks. The three points were just a starting point. I was hoping that perhaps some would come along who had some idea based on experience more than the numbers I mentioned.

The S curve sounds reasonable.

My traffic really seems to have been picking up lately. I half ways assume that has to be because of other sites misfortune more than my skills. I was just wondering if it was possible to get any kind of idea where it might go to.

Maybe I need to sort out more numbers.