Forum Moderators: phranque
assuming you sell something:
revenue divided by unique vistors = $$ per visitor for a given period
if you run a community and sell banner ads or something you may try something like:
revenue divided by # of members = $$ per member
NOTE: this would be an extremely subjective number and assumes all members contribute equally.
if you are looking to sell a site we generally use a rule of 3 to 5 times the annual revenue.