One "star" page gets 10% of traffic

Explain insite cross linking please.

[sun818]

Brett said,

H) Insite Cross links. [webmasterworld.com]
"You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily. It's the old share the wealth thing."

I'm not totally clear on this concept. If my one of pages gets 10% of the traffic, what do I need to do?

1) If I develop content based around on the "star" page, I would think that page would still outperform the rest of the site.
2) Or is the advice suggesting I break up the "star" page into many pages? If that is so, do I risk losing my ranking on specific keywords because the content has changed?

[rogerd]

Don't break up a great-performing page! It's not bad to have lots of traffic on one page, but it is risky to depend on one or two pages for all your traffic due to the fickle nature of SE rankings.

I'd suggest working on building content and targeting other keywords. I.e., don't try to reduce traffic on your star page, try to create some new stars, or at least decent performers. As you expand your content, you'll no doubt develop a bunch of those one-click-per-day pages Brett is talking about.

[sun818]

Yeah, I didn't want to break up the "star" page because it is #1 on several keyword phrases.

targeting other keyword

I found this thread about mining your logs for ideas [webmasterworld.com]. I suppose the disadvantage is that you only keywords that pre-exist in your content. Would using Overture Keyword Suggestion and Google Labs be the best way to find "other" keywords?