Capturing information. Generating leads

optimum layout rules

[james gulliver]

I have been optimising a couple of B2B sites and they are now geting traffic for some very specific keywords. However these visitors are not turning into leads as enquiries are not being made. Is there any information avaialble on how to lay out a page to generate maximum interest.

I come from a marketing background and understand how important layout of an advert can be to maximising interest.

The rules for this have been published and can be seen to be effective, i there any resources on the web for web page presentation.

[ScottM]

Just a guess, but I'm seeing quite a slowdown in the B2B area I'm in. With war looming, many aren't speculating at this point.

Just an observation from my field.