Direct IP advertising.

[Jeffry]

Direct IP advertising or IP messaging.

Any experience with this type of advertising?
Is this really working?

Jeffry

[jpjones]

I'm not 100% sure what you mean by IP Messaging.

Are you talking about broadcasting a message to a specific IP address (or rather thousands of ip addresses), in order to cause Windows Messaging Service to throw up a window containing your message?

If so, I would personally advise against it. Having being a recipient of such in the past, it is highly intrusive. It's also completely unsuitable, as you do not know who the recipient of the message is likely to be - child, adult, office worker, home worker etc. I have had a few advertisements like this in the past and now my firewall blocks these messages.

JP

[aspdaddy]

Yes through msn messenger, very annoying :(

[Jeffry]

>>as you do not know who the recipient of the message is likely to be - child, adult, office worker, home worker etc.

You don't know this with an e-mail campaign either.

Is anybody using this kind of software to send messages?
Any results with it?

Or is it useless as firewalls block these messages.

[rogerd]

You don't know this with an e-mail campaign either.

Only if you are a spammer. Anyone doing serious e-mail direct marketing is going to have a good idea who they are mailing to - if they lack detailed demographics, they probably have a good idea of other characteristics, e.g., special interests, of the recipient.

[Jeffry]

Ok. Agree with you rogerd.

[korkus2000]

>>Are you talking about broadcasting a message to a specific IP address (or rather thousands of ip addresses), in order to cause Windows Messaging Service to throw up a window containing your message?

Is this what you are talking about?

[Jeffry]

>>Are you talking about broadcasting a message to a specific IP address (or rather thousands of ip addresses), in order to cause Windows Messaging Service to throw up a window containing your message?

Yes.
It works through the "net send" protocol, which displays a pop-up advertisement on another Windows machine.

[korkus2000]

I must warn you that this is considered by most as a security breach. Your ad will be seen as a virus or computer problem making people call computer help. In the future there will be real damages for support. It is not something I would get involved with.

[jpjones]

Think about the damage to your brand/product as well. For every 1 person who might look at your product/service you could face (these are just estimates off the top of my head) 99 (or more!) who would never look at or use your product/service because of your intrusive advertising technique.

Spam in the inbox is one thing, spam on the desktop is taking it to another level, and is most definately unwanted.

JP

[Jeffry]

You're probably right jpjones.

I am just curious how many visitors you can get out of such a campaign.
And I'm afraid my curiousity will take the upper hand.

[korkus2000]

This advertising can only be brand awareness since you cant click a link like emails. You will only be provide a branding campaign which will not perform as well as a traffic campaign.

[Jeffry]

>>This advertising can only be brand awareness since you cant click a link like emails.

Do you think it's possible to copy the link?
Otherwise it's better to have an easy to remember url.

[hakre]

hi jeffry,

it's not possbile to copy the url out of the messagebox which will pop-up.

another scenario might be advertising on icq. there clicking and copying is possible.

but nevertheless, all this spam is complete bull****. i don't think that you even should use it.

[edited by: hakre at 3:31 pm (utc) on Feb. 25, 2003]

[Shak]

"jpjones" has just replicated what you are looking to do in our office. and let me tell you its NOT nice.

I hope you know what you are doing, as this is 1 of the worst forms of marketing/branding ideas I have seen lately.

Shak