How to convert visitors to users

PPC adwords convert visitors customers

[ezGuy]

Hi All,

I am embarking on an Adwords campaign on Google. My problem is how to convert browsers to customers/regular users (first impulse conversion).

Some of my ideas, to be tested:
-Splash a "sign-up NOW and receive xx credits towards yy, TODAY-only (state the date)"
-Splash a "register and enter to win a million dollar" (using some of the commercial programs on the web for that purpose).
-other ideas?

I think since it costs a pretty peeny to attract a browser using AdWords, it behooves me to at least get their email in some fashion. Your ideas are appreciated.

Thanks

ezGuy

[hannamyluv]

The enter to win a million would probably work better.

Offering to give them credits will only get the people who are interested in you product right then to sign up.

The million will get you people who want to win a million (which I believe is a large segment of the population). Then you can email them later and perhaps later they would be interested in your product.

[webdiversity]

Over here in the UK there are some ads on television for a product called Ronseal, it's quick drying wood staing and their catch-phrase is that it does exactly what it says on the tin.

We've found that the best way to get people to buy/sign up/browse is to tell them exactly what you want them to do, before they get to your site.

So if you want them to buy blue widgets from you then make your title something like "Buy blue widgets". It sounds like common sense but you'd be surprised how much wasted traffic you'll get from Google, or from any PPC for that matter.

If you want them to sign for a free newsletter, make the title something like "free widget newsletter".

They know exactly what to expect and no nasty surprises. Google won't allow your ads if they are too gimmicky, or salesy, so keep it simple.

You may not get 100's of clicks (although you might), but the ones you do get will be very motivated to do what you asked them to if they click.

[heini]

Here's a thread you might be interested in:
[webmasterworld.com...]

Also you might want to reevaluate your PPC campaign. Getting clicks which do not lead to action is sometimes a result of not exactly targeted keyword choices, or a description which is not precise enough.

[ezGuy]

Thank you all. I also followed heini's thread and found the following:

If you are selling a product you should ask for the sale. Too many sites have the link to actually buy something hidden or hard to find. After you give the information the user wants be sure to give them a clear opportunity to buy.

I am asking my users to post classifieds, so 'guess I can make it very easy and in fact urge them to do so in a high-profile fashion as soon as they click over. This confroms to webdiversity's post that even in the ADWords, I should urge them to do exactly what they are supposed to.

hannamyluv, I am also going to investigate $million idea. Maybe it is worth a test run (or get a free xxx where xxx is what my adwords is about, e.g. get a model xyz mountain bike for free by placing an ad/ signing up for the newsletter, etc.).

ezGuy