Forum Moderators: phranque
Any thoughts on this? Empowering the client could also lead to that carefully crafted content being replaced with, um, non-marketing-friendly text. As the awareness of the concept grows, are we going to have more debates about where and what they can change? And is it going to lead to a more knowledgeable customer core who are happy to, or even insist on, tweaking their own content?
There is one table on one site I work on that only needs like 10 words changed on it, but it is a pain to do it everytime - when the customer could - and rather would - do it.
Hopefully they will make it easy for us non programmers.
The technical challenge for SEO-types is to create content management systems that let users add or change content but still produce easily indexed results. Naturally, some content might be off-limits to end-users (like the page you spent five hours tweaking). Overall, though, letting users add and change content can be a major plus. On one site I work with, I've empowered users to add pages within a well-controlled structure - some of these pages actually end up performing very well in non-ultra-competitive searches. I'm not sure how the DW feature works, but overall we need to embrace the users as content managers.