Forum Moderators: phranque
CEO of corporate client says to you "what's web 2.0 and what should it mean to me, my company and my website?".
OK, I'll start, I can think of a couple of options:-
1. A BS framework enabling your website designer to pursuade you that you need a website redesign because your existing wesbite is "... just so Web 1.0"
2. A "mash-up" of different technologies. Web meets TV meets radio and other media types. See YouTube and Google "podcasting" for examples.
3. Community is King.
4. Push technologies, dynamic HTML and AJAX (yeah, basically all that stuff we started doing in 2001).
5. Lot's of 3D stuff (OK, I admit I'm scraping the barrel with that one).
Your turn.
Openness - providing APIs, Widgets of yor service to let other folks build on top.
User Generated Content - but owned and controlled by the user. Users can leave when they want, and take their stuff with them.
Wisdom of the Crowds - allowing the sites users to determine which content gets the most airplay - e.g. Digg.
Revenue Sharing - Sharing the revenues associated with the content contributions of the user. e.g. Squidoo
Customization / Personalization Through Networks - allowing your users to form self-selected networks which will alter their experience on the site. E.g. LinkedIn
TechCrunch knows who you are.
Lots of pastels in the design, and absurdly large font.
There's an article on the O'Reilly site describing Web 2.0 in detail. I think this little chart is the most useful part of that, though:
In our initial brainstorming, we formulated our sense of Web 2.0 by example:
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
