i have this web site it was a real mess before, because someone else did it for me, when do a widget.com it wouldn't even show up on google or show up for the main key word'party widgets' so recently it got a PR1 with no incoming links on Google and just a few worthless ones on yahoo, and no where to be found in google's serp's so i gave the site a makeover redesigned everything added lots of content with carefully planned algorithm and already its #5 out of 107,000,000.Just wanted to tell the people who are to much into what their sites PR is, that it helps with ranking alittle maybe but in the end content and age of the site are the ones that matters:)