page views

How I increased them.

[mack]

On one of my sites I was trying to think up ways of increasing my page views by retaining users on the site. What I did was to install a simple (internal) baner exchange on the site that worked pretty much in the same way as a normal banner exchange only difference was that none of the banners where for external pages. Peopel seamed to be nore prepared to click on them simply because that had the same logo on them as the site they where on.. they where simply going to another section of the site.
:)

[Brett_Tabke]

So what you are saying, is that you where offerring them and "out" and they were taking it, thinking that they were leaving the site?

[JamesR]

How much of a change did you get? Any hard percentages on clickthrough increases to banners?

[mack]

No my banner didnt lead the user to belive they where leaving. It had my site logo on the banner and the title of another section of the site, such as classified or forums and i found that users where more willing to click on a banner if they knew they where staying on the same website. click through was about 6%

[chiyo]

We have a simple rotating js script that displays an image and a short description of another section of the site. It is very clear that it is another section of the same site. We cant track clicks but many people say they click on these according to our regular reader surveys. Its also good that it provides a different splash of colur and "random" link every time a page loads. It also seems to help in making people aware of other sections of the site if they dont enter through the home page or one with lots of menus in it..

[mack]

Yes Chiyo that is almost exactly what I did. they know that they will stay on the same site and it points out other features of teh site that they posibly didnt know existed.
I think the reason peopel are more willing to click on an internal banner is because they are scared of external banners. The user now knows that every external banner is a sales rep in disguise.

[dcheney]

I'm trying to remember last time I clicked on a banner ad ... maybe last year?

[keyplyr]

My site has approx 100 pages, of which 90 are designed to hold a 468x60 banner. I fly affiliate and partner banners on all pages except the 6 main entry pages, including the index page. On these pages, I use only banners which lead to other areas of the site. Why send a customer away when they just got there?