End-of-article Mini Logo?

What is that little thing?

[emodo]

This week I am always noticing a wierd mini-logo at the end of articles on both Wired, TheOnion, and a few other sites I frequent.

Does anyone know what is this graphic for? Is it just style?

[physics]

I guess it's branding...

[saoi_jp]

There's a name for this, but I don't know what it is :)

What you're seeing are 12x12 pixel images to mark the end of the article, as you described. These kinds of marks can be found in print magazines, too. Some magazines just use a square, nothing fancy. Granta (litarary magazine) uses an outline of a square, flush with the right margin. So does the New York Review of Books. The Smithsonian uses a stylized circle/logo. The Atlantic magazine uses a stylized black square with a white "A", not flush right (so this is closest to what you saw online).

[rocknbil]

Earmark? Signature?

I hate these things, the things you know, are right on the edge of your tongue but can't place them!

[Edwin]

A quick google turned up "end mark", "tail-mark" and "tombstone" as possible candidates for the end of article thing.