Overture steals Freeserve from Google

Pay-per-click search firm Overture confirmed today that it has won a deal t

[max_rk]

Rumours that the UK ISP was planning to drop Google's search results for Fast Search & Transfer, which was acquired by Overture in April, started early last month but both parties refused to confirm the deal at the time.

[netimperative.com...]

[Bobby_Davro]

I would imagine that it is more about cost than "relevancy and breadth of results"; Overture can probably afford to offer their in-house results cheaper than Google, since they already provide most of the advertising.

[4eyes]

We already got wind of this in this thread [webmasterworld.com]

..guess its just further confirmation