Time to Yell again?

[Fighting Falcon]

Hi

I had a call from Yell.com earlier today asking whether we'd like to advertise. Last year around this time I actually cancelled our subscription with them following fairly negative comments from this forum. Well I'm wondering whether anything's changed. Bobby_Davro has them at no 9'ish of UK search engines which suggests little positive movement.

What are the current sentiments? Should I Yell NOOO!?

Fighting Falcon

[Imaster]

Not very much aware about Yell's status now, but I would prefer using Google adwords.

[jimbo_mac]

Paid for a year about 6-7 months ago....0 traffic so far.
Spend your money elsewhere - IMO

[Bobby_Davro]

A friend used their banners and got very little traffic. It worked out at about £17 per click or something similar. They had promised him exclusivity and then sold the same space to several other people, so he got a lot less exposures than he had calculated/expected.

I would approach with caution, and expect to pay for the advertising heavily. I think that Yell try to charge print advertising rates online.

[cabman]

We use Yell and it provides about 6% of our traffic from click-thrus.

What we do get however are prospects searching Yell and then picking up the telephone. These results are much more difficult to track and quantify.

I am now seriously considering reducing our conventional YellowPage exposure as it costs many times more than Yell and generally produces people ringing around for best prices and not much else.

Adwords is still best.

[elgumbo]

Practically zero clicks from Yell but like cabman, we have had phone calls. Picked up a very good account from it too.

In my business, a yellow pages listing is expected but I'm not too sure if I would bother with yell.com if it was stretching the budget.

[Fighting Falcon]

Thanks gents...looks like its a miss for yell again this year.

:)