Forum Moderators: IanTurner & engine

Message Too Old, No Replies

BTLooksmart query

What affects the ranking..apart for paid listings

         

Red_Tractor

5:19 pm on Jul 29, 2002 (gmt 0)

10+ Year Member



Just a quick one really, I'm trying to understand the ranking criteria after paying for listing in the BTLooksmart directory. Anyone have any ideas - it doesn't seem as straight forward as I'd first thought.

One other question, I've paid for listing with Inktomi and am appearing well in looksmart.com but practically nothing in looksmart.co.uk and the listed site is a .co.uk. No payments have been made to either looksmarts.

Many thanks

engine

7:45 am on Jul 30, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi RedTractor,

BT Looksmart's results have come under scrutiny at WebmasterWorld previously. [webmasterworld.com]

The reason why you're geting different results is because the LS results at .com are backfilled by Inktomi's db, whereas the LS UK is backfilled by Google.

Red_Tractor

8:18 am on Jul 30, 2002 (gmt 0)

10+ Year Member



Thanks engine, the explanation for the backfill listings seem straight forward enough (should've spotted it myself!), but having read the link threads I'm still unsure how LS actually ranks.

Have the issues mentioned in the previous LS forum been rectified? I took a look at a few of the examples and it seems the results aren't tracked by LS which appears to mean they have some ranking criteria - do you have any other thoughts?

makemetop

9:48 am on Jul 30, 2002 (gmt 0)



>Have the issues mentioned in the previous LS forum been rectified?

Some of them have (the matching on any word part which produced total rubbish). Others have crept in :)

One to watch are the crafty e-spotting listings which are popped into the main results and look like standard directory listings. Oh, and LS UK do now have their own PPC engine - BidSmart. Ranking criteria is pretty straight forward non-exact phrase matching, with e-spotting results being called if the title and description in e-spotting have words that match up with the search term. Anything where they can earn a few pence per click usually ranks higher than other sites where they don't!