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U.K. Mobile Operator, Three, Confirms Ad Blocking Trial

     
3:36 pm on May 27, 2016 (gmt 0)

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Three has confirmed it'll be trialling ad blocking for one day in the U.K. during June. This will be network blocking, and not user blocking. A selection of Three's users will be given the opportunity to try the ad blocking in the one-day test.

Three said it was exploring ad-blocking on its network because:

  • advertisements count towards customers' mobile data charges, rather than advertisers shouldering the cost
  • some advertisers "extract and exploit" customer information
  • customers do not always receive relevant adverts and have their browsing experience "degraded by excessive, intrusive, unwanted or irrelevant adverts"
    U.K. Mobile Operator, Three, Confirms Ad Blocking Trial [bbc.co.uk]


  • Mobile giant Three to block online advertising [webmasterworld.com]
    3:51 pm on May 27, 2016 (gmt 0)

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    WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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    Bring it on!
    6:38 pm on May 27, 2016 (gmt 0)

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    WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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    Wonder how large the sampling will be?
    6:28 am on May 28, 2016 (gmt 0)

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