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UK Google SERPs Being Americanised

More difficult to find information that is UK centric

     
9:06 am on Feb 23, 2016 (gmt 0)

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I've noticed over the last few months that many of the searches I make here in the UK are more US focused and less UK focused.

Often when trying to find information regarding UK products I get to trawl through a morass of information about products that aren't available in the UK before finding what I need or just giving up ad trying a different search. This morning I nearly added a site:.uk to a search in order to get more relevant information.

Has anyone else noticed this effect?
9:39 am on Feb 23, 2016 (gmt 0)

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Oh, i'm so glad you mentioned that. It is one of the most annoying aspects of google.co.uk search, and I would have thought it should have been relatively easy. Google redirects a user to google.co.uk and has worked out from your IP that you're in the UK: If that's the case, serve UK sites, and not show sites that don't sell or market to the UK audience.

Many years ago there used to be a UK only button. I really don't know why that can't be brought back to bring control back the user.
9:44 am on Feb 23, 2016 (gmt 0)

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This has been annoying me for some time now.

Engine, I find that even when I select UK from the search options I still get a lot of US results.
10:09 am on Feb 23, 2016 (gmt 0)

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BeeDeeDubbleU yes, it's really weird. Google might say that it's serving the most relevant results, but, that's not how I see it.

I wonder if it's the same with, for example, google.fr. It's probably not as the language changes are easier to filter.
10:26 am on Feb 23, 2016 (gmt 0)

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My thoughts are that Google is trying to cut the amount of data it is using to serve its results and this is just one way that it is showing up.
10:26 am on Feb 23, 2016 (gmt 0)

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I have seen similar things with google.com.au
12:00 pm on Feb 23, 2016 (gmt 0)

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I've also seen this - US sites and .com.au in particular.
1:31 pm on Feb 23, 2016 (gmt 0)

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I have seen this a few times although I can't remember if it was G.co.uk or Bing but tried some searches for event tickets, white goods and computers. The first page was fine for the first two although I did get an Adwords ad in Arabic. The search for a type of computer got me 8 UK results and 2 US.on page 1
10:29 am on Feb 24, 2016 (gmt 0)

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I have found that if the search is for products it is okay - but when you try to find out information about the products as a group the effect is more noticeable - for instance with the white goods and computer searches if you add 'power ratings' to the search you get more non-uk sites.
 

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