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Tesco is installing face-scanning technology at its petrol stations to target advertisements to individual customers at the till.The technology, made by Lord Sugar's digital signage company Amscreen, will use a camera to identify a customer's gender and approximate age.
It will then show an advertisement tailored to that demographic.
Tesco says the screens will be rolled out across all of its 450 forecourts in the UK.Ad Targeting Coming To Supermarket Fuel Stations [bbc.co.uk]
Philip James, joint head of technology at Pitmans law firm, argues that this technology is similar to the way social media sites tailor adverts to users based on the content of their profiles.
Next stop: install CCTVs in palliative care units to watch for signs of obvious patient deterioration and get the undertakers into bidding wars.
Oh my gosh.