Overture>Espotting>Mirago

Which offers the best value ?

[spiky]

With ISP SE results being increasingly dominated by PPC feeds, now even Yahoo, Which of the 3 major UK PPC providers,offers the best value exposure per £1 spent?

[IanTurner]

I got a null return on investment from Mirago. Haven't tried the other two - I have found that the PPC campaigns that I have run have generally not produced ROI of any significance.

[tigger]

Overture will put your bids onto more SE's so my money is with Overture, although with Espotting now showing on Yahoo this is a big incentive to grab some bids with them

Mirago, Who :) I wouldn't

[spiky]

Interesting.

Mirago may result in the least exposure, but can be a cheap way of getting a number one placement and showing of a good "title sentence" on results such as ask Jeeves.

Few of the Larger commercial sites have bid with Mirago, but with a minimum 10p bid, I think they don't stand much chance in this market unless they can make some significant alliances with feeds to the major ISP's

The Espotting feed to Yahoo is interesting but I am yet to be convinced how much UK business this will generate. We are watching our Espotting costs closely and have yet to see a significant increase since the feed started.