Introduction to Overture

can anyone help with some experienced general guidence?

[kapow]

OK, I have finally started my first Overture account. I have read much at WMW and I get the feeling that Overture seems like a good idea. I believe SEO will always be important but 'Pay for Clicks' seems to be getting more popular. So, can anyone help with some experienced general guidence?

- Is there any point to bidding for terms that don't appear on the Overture suggestion tool?

- How often should I check my account?
(to see if someone has bid higher / or gone).

- Will Overture accept a site that it just Flash?
(I don't make these but some of my clients limp to me for help).

- How small can a small site be? e.g. 1,2,3 pages?

- Alternative Pay for clicks services (particularly for uk). Are any of them worth it?

- Er... um, what else is important?

[Mike_Mackin]

Check this out - Learning Center [overture.com]

- Is there any point to bidding for terms that don't appear on the Overture suggestion tool?
Yes, if you found them with another toll

- How often should I check my account?
(to see if someone has bid higher / or gone)
Depends on how compeitive the KWs are

- Will Overture accept a site that it just Flash?
(I don't make these but some of my clients limp to me for help).
Yes BUT the KWs better be in there

- How small can a small site be? e.g. 1,2,3 pages?
Yes BUT the KWs better be in those pages.
May be necessary to build more pages that contain more KWs

- Alternative Pay for clicks services (particularly for uk). Are any of them worth it?
[espotting.com...]

- Er... um, what else is important?
Know your conversion rate & target profit margin - before you start!