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The February data shows Google was once again the dominant player in the UK search market accounting for 91.57% of all searches made in Britain. Google’s market share of searches was up by 0.93% since January and 0.89% year-on-year.
Meanwhile Microsoft Sites led by bing were unable to build on their growth at the beginning of the year and instead their market share slipped by 0.48% this month. Yahoo! Sites and Other search engines also decreased in market share in February.