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Telecoms provider BT is accelerating its fibre broadband rollout. It now plans to offer "super-fast" internet speeds to two-thirds of UK premises by the end of 2014.
The target is a year ahead of its original plan.
The firm says its main product will offer maximum download speeds about 10 times faster than at present, at 70-100Mbps on average.
That will help it compete against Virgin Media's 100Mbps offer.
BT says it is employing an additional 520 engineers and bringing forward £300m of investment to achieve the goal.