Report UK: More Than Two Million Britons Come Online In Last Year [news.bbc.co.uk]
Nearly two million more Britons have come online during the last year, over half of which are over 50, according to new research.
The UK Online Measurement Company (UKOM) found that the net audience now stands at 38.8 million, up from 36.9 million at the same time last year.
The majority of internet newbies were made up of over-50s, with more men than women joining up.
There must be traffic to be had with that. The question might be what kind of traffic and where might it come from.