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Google UK has set its sights on cashing in on the property market by beefing up Google Maps with new house-hunting services from partners including real estate agent giant Countrywide, Zoopla and Trinity Mirror.
The new property finder service, which goes live today, will allow home buyers and renters to search for properties by a city or location and drill down by specifics such as price, type and numbers of bedrooms and bathrooms.
"About half of the queries on Google have a geographic component," said Andrew Foster, product manager at Google. "We want Google Maps to be a map that contains all of the world's information. We know that many UK home buyers are already using Google Maps in their house-hunting, and by adding property listings to the map we're putting everything together for them in one place."